Brand Identity
To bridge the gap between Western tradition and the reliability of proven craft. I aimed to build a curated identity that reflects the brand’s core promise: durable, high-quality products intended to last a lifetime.
I developed a visual identity that synthesizes heritage aesthetics with contemporary design. The resulting logo serves as a mark of trust, balancing the spirit of the American West with a refined, modern polish.
College Project
Photoshop, Illustrator
Tracing the history of the western boot was essential to understanding its transition from utility to identity. This research allowed me to distill the core themes that guided my design process, helping me explore different visual concepts until I settled on a concept that felt truly authentic to the brand’s heritage.
Floral stitching on cowboy boots served as both decoration and a symbol of identity. Different flowers represented specific regions, such as the Saguaro blossom, which is tied to Arizona.
As the cowboy's most trusted partner, the horse symbolizes reliability. This imagery suggests the boots are a lifelong companion, fostering trust in the brand's enduring quality.
The Verve typeface, with its sharp angles and high contrast, pays homage to Western utility by echoing the refined shape of a pointed boot and the glint of a cowboy’s spur.
